Microsoft’s aggressive strategy for Windows 10 upgrade tactics

windows-10Microsoft Still Showing Malware-like Pop-ups asking Windows 7 and Windows 8.1 users to Install Windows 10 without  an option to reject the upgrade. If you are running Windows 7 or 8.1, there’s a good probability that you might have encountered the Get Windows 10 pop-up. Earlier the upgrade pop-up was a small box that asked you to hit the install button. Now the same box has transformed into an almost full-screen pop-up with just “Upgrade now” and “Start download, upgrade later” buttons. Unfortunately, finding a way to stop Windows 10 from downloading has become much tougher.  After a controversial move to pre-download Windows 10 onto the PCs of Windows 7. 8 and 8.1 owners, regardless of whether the owner wants to upgrade, Microsoft will start a more aggressive push starting early next year.

“We expect to be re-categorizing Windows 10 as a “Recommended Update,”

said Terry Myerson, Executive Vice President of Microsoft’s operating systems engineering division.

“Depending upon your Windows Update settings, this may cause the upgrade process to automatically initiate on your device.”

It’s a well-established fact that Microsoft is desperate to install Windows 10 on your PCs. To achieve its goal of 1 billion Windows 10 devices in “two to three years”, the company has been aggressively pushing the new OS.

Despite the announced aggressive push to get Windows 10 onto as many desktops, laptops and tablets out there, Mr. Myerson is providing more transparency on how upgrades and downloads are handled, a change of pace from the earlier debacle where forced downloads caused users connected to wireless mobile broadband networks to incur data charges.

“We understand you care deeply about what happens with your device,” Mr. Myerson explained. “This is why – regardless of your upgrade path – you can choose to upgrade or decline the offer.”

Before making Windows 10 as a “recommended update” on the Windows Update server next year to users, Microsoft will soon begin to categorize the software as an “optional update” for existing Windows owners.

Users will be presented with a dialog box prompting them to upgrade, “where they can choose to upgrade to Windows 10 or choose not to upgrade to Windows 10,” Mr. Myerson said. Windows 10 was initially launched on July 29, and owners of Windows 7, 8 and 8.1 have a year from that date to upgrade to Windows 10 for free.

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To avoid the controversy this summer where users on a metered connection racked up data charges as a result of Microsoft pushing out Windows 10 without their knowledge, Mr. Myerson recommends that these users turn off automatic updates.

With automatic updates turned off, users should frequently check Windows Update to see if other important or recommended updates become available, and it will be up to them to keep their systems up to date.




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